Begin Your ERA

Holdera was founded in 2020 pandemic.

The name Holdera is derived from "hold" and "era", meaning to hold the era, to change the status quo of women.

We believe that self-awareness is the starting point of everything, and the courage to understand and change is an important step towards a comfortable, unfettered mind, and state of life.

Holdera products are a combination of comfort, zero-touch, and versatility. We de-label women's intimates so you can be confident 24/7 with you. Holdera products are designed for women who care about comfort and texture, who have independent thinking and are not afraid to be themselves.

If this sounds like you, we would love to have you join our community!

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Introducing Softfit™

Holdera Classic is seamless, light, ventilated and antibacterial. Experience comfort and freshness all day long.