Holdera was founded in 2020, the year of the global pandemic. Originated from two female founders with different life backgrounds to understand and have the courage to change from indispensable underwear in women's life, let yourself be free, comfortable, and unfettered mind and life state.


They like it. You will too! Leave a review on FB:

Highly recommended item. The material is so comfy to put on it ,and add on point is the seller giving a good service.


I very satisfy with their service and the material is really comfy to wear. highly recommended!


Very good bra. Really difference with normal one as per my wife. I bought for my wife and she commented very comfortable. Highly recommended.

@Wai Hoong

I got this bra as a gift..to my surprised this bra is absolutely amazing..it is so comfortable..i can wear this for a very long hours in the gym to do my workout without feeling stuffy and it doeant leaves any marks on my skin like those underwire bras..you will definitely feel the difference once you wear it

@Jasmine Leong

The product is super comfortable and good quality. You will definitely love it once you wear. HIGHLY RECOMMENDED

@Shirmin Thian

Excellent customer service. Good packaging and my mom love this gift so much. Thanks Holdera.


Very soft, light weight and comfy to wear. Amazing customer service too! Would highly recommend Holdera for seamless inner wear.

@Jesline Koay

If you love the comfort and look of bralettes, is highly recommended to give it a try. Do not worried about them not being supportive enough, the incredibly soft bralette boasts adjustable back straps so you can find your perfect fit. 

@Joan Chai

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Women who pursue comfort, texture, design, and have independent thinking